Co-op Bank and CIS to get DM push from Dig For Fire

Co-operative Financial Services has turned to Sheffield-based Dig For Fire to handle direct marketing activity for its Co-operative Bank and CIS brands. Dig For Fire was shortlisted alongside two London-based agencies after a review process, which began with 20 agencies.
Dig For Fire’s managing director, Charles Glover, enthused: \"We are delighted to have fought off the competition to secure the opportunity to work with one of the lighthouse brands in the UK financial services sector.\"
Co-operative Financial Services announced the review to consolidate the number of agencies it had been working with and concentrate on developing a relationship geared towards quality work and return on investment.
Kevin Collins, the firm’s head of marketing communications, remarked: \"Dig For Fire exceeded our expectations in their understanding of the requirements of a banking organisation like ours, which has significant branch-based and direct operations. We are looking forward to working with the team.\"