Golley Slater back on the acquisition trail

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By The Drum Team, Editorial

July 29, 2005 | 2 min read

Golley Slater has continued its expansion plans with the firm’s third acquisition this year.

The marketing communications group has bought-out contact centre business solutions company, T2, for an undisclosed amount.

T2, which has built and managed operations around the world, specialises in design, implementation and running delivery of call centres. T2’s client base includes T-Mobile and American Express.

The deal will be incorporated into Golley Slater’s network of 14 marketing services companies, located across nine UK sites.

“This is another strategic acquisition for Golley Slater,” commented Golley Slater chief executive, Chris Lovell.

He continued: “It complements and strengthens our existing businesses. Many of our clients already utilise contact centre services and we are keen to develop our expertise further in this area providing even more return on investments for our clients.

Lovell also confirmed that as part of the deal, T2 will relocate to Golley Slater’s Covent Garden office, and will be renamed The Business Strategy Group.

In a busy month for the agency, Reeds Rains, the largest independent estate agents in the North of England, has appointed the agency to succeed Milton Keynes-based Phoenix in handling all PR activity.

Operating the account from its Newcastle, Leeds and Manchester offices, Golley Slater will provide regional, national and trade PR support.

Commenting on the appointment, Nigel Favas, managing director at Reeds Rains, said: “As an organisation that prides itself on the way that we successfully market our clients’ property, we felt it was important that our activities were communicated effectively through the media.

“Expertise in residential property matched with regional presence in all our key operating areas made Golley Slater an ideal partner.”

The agency has also landed the contract to handle the first ever PR campaign for the Carmarthenshire Tourist Association (CTA). The 12-month campaign encourages people in Wales to explore the area.

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