True North get active with North West on the Move

True North has unveiled the ‘North West on the Move’ brand. The umbrella identity will be used by organisations and individuals that work in partnership with Sport England to implement the North West Plan for Sport and Physical Activity – a four-year plan to increase accessibility and participation in sport. True North’s managing director, Martin Carr, commented: “We needed a strong brand to marshal and inspire. The North West on the Move identity does that, communicating energy, vitality and the collaboration needed between parties to realise the end objective of a healthier, more active population.”