Furniture Village launch new campaign
Furniture Village will go head to head with market leader DFS as it seeks to increase its share of the furniture sector.
A campaign running in next month until August aims to establish quality, rather than just price, as its point of difference over rivals such as DFS.
The ads, by Golley Slater, will mark the brand\'s first change of strategy in two years.
The activity is running on satellite and terrestrial TV as part of the summer sale season. Ads will also run in the national press. The sale encompasses all of Furniture Village\'s 34 stores.