The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Retailers targetted by Punch campaign

Author

By The Drum Team, Editorial

June 21, 2005 | 1 min read

Punch Taverns has launched a national corporate advertising campaign targeting retailers. The activity has been created by Birmingham-based incumbent agency, Seal Communications.

Backing up Punch’s philosophy – ‘helping retailers build better business’ - the ads focus on support, investment, the retailer agreement, and learning and development. Mario Morby, senior account manager at Seal, said: \"This is the first time Punch has run a series of ads with a consistent theme. The aim is to increase brand value among potential retailers looking for a pub opportunity.\"

The campaign is to be supported by an integrated communications and PR programme that will also be handled by Seal.

Trending

Industry insights

View all
Add your own content +