Retailers targetted by Punch campaign
Punch Taverns has launched a national corporate advertising campaign targeting retailers. The activity has been created by Birmingham-based incumbent agency, Seal Communications.
Backing up Punch’s philosophy – ‘helping retailers build better business’ - the ads focus on support, investment, the retailer agreement, and learning and development. Mario Morby, senior account manager at Seal, said: \"This is the first time Punch has run a series of ads with a consistent theme. The aim is to increase brand value among potential retailers looking for a pub opportunity.\"
The campaign is to be supported by an integrated communications and PR programme that will also be handled by Seal.