IPA effectiveness results
Last night (16 June) at the 2005 Scottish Effectiveness awards at Prestonfield House in Edinburgh, The Children’s Hearings (Scottish Executive) campaign by Barkers was awarded the Grand Prix.
The Awards were hosted by Peter Mead, Chairman of Omnicom Europe Ltd and Vice Chairman of Omnicom Group Inc. The 18 winning entries were picked from a long list of 32 entries, two papers received Gold awards, six received Silver awards and ten received Bronze awards. In addition, eight special prizes were given.
James Best, Chairman and Convenor of judges said of the Children’s Hearings campaign: “The vibrancy and quality of Scotland's agencies was shown by the shortlist of so many good cases across such a variety of categories and approaches. It was genuinely hard for the judges to pick the winners, but some jewels shone out. ”
Gold Awards were presented to:
Blood Donation (Scottish National Blood Transfusion Service) by The Bridge
Children’s Hearings (Scottish Executive) by Barkers
Silver Awards were presented to:
Baxters (Baxters Food Group) by The Union
Broadband for Scotland (Scottish Enterprise) by The Union
National Trust for Scotland by 1576
Oral Cancer Campaign (West of Scotland Cancer Awareness Project) by The Bridge
Seriously Strong Cheddar (McLelland) by 1576
University of Dundee by FrameC
Bronze Awards were presented to:
Anderson Strathern Solicitors by Citigate SMARTS
Broadband Registration Drive (Highlands and Islands Enterprise) by SpiritMedia Scotland
Grolsch (Coors Brewers UK) by The Leith Agency
My First Bed (Silentnight) by Feather Brooksbank
Nambarrie by The Leith Agency
Overgate (Lendlease) by family
s1jobs.com (Newsquest) by The Union
Scotch Beef (Quality Meat Scotland) by The Union
Scottish Power by The Bridge
Standard Life by The Leith Agency
Special prizes were awarded to:
Best Integration was awarded to Broadband Registration Drive (Highlands and Islands Enterprise)
Best Media Thinking went to Baxters (Baxters Food Group)
Best Insight & Innovation was presented to Standard Life
Best Brand Rejuvenation went to National Trust for Scotland
Best Direct/Brand Response was awarded to Blood Donation (Scottish National Blood Transfusion Service)
Best New Client went to Seriously Strong Cheddar (McLelland)
Best New Author was awarded to Giles Moffat (Broadband for Scotland)
Chairman’s Award was presented to Anderson Strathern Solicitors
Said Phil Adams, Chairman Scottish IPA and Managing Director of The Leith Agency: “The standard of this year's competition has been great and has yet again demonstrated the calibre of Scottish agencies. We had the largest number of entries since 1997 and a great breadth of papers covering a variety of sectors. Particularly pleasing are the conclusive demonstration, by several cases, of the effective use of public sector monies, and the general level of integrated thinking across the board. I'd like to congratulate all of the winners of this year’s competition.”
The Judging Panel consisted of:
James Best, Chairman and Convener of Judges, Group Chairman, DDB London and European Association of Communications Agencies President
Alistair Cunningham, Director of Brand Valuation & Strategy Department, Interbrand
Jim Law, Managing Director, Market Research UK Ltd
Alan MacKenzie, Head of Intermediary Brands & Communications, Abbey
Sandra Mitchell, Director of Marketing for Tennents, Interbrew UK
Barbara Moyses, Director, Barbara Moyses & Partners
Sven Olsen, EVP, FCB Europe, Chairman of IPA Value of Advertising Committee
Martin Raymond, Head of Public Affairs, NHS Health Scotland
Menekse Suphi, Managing Director, Scott Porter Research & Marketing