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Barkers takes top prize at Scottish IPA awards for Scottish Executive

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By The Drum Team, Editorial

June 16, 2005 | 2 min read

Barkers was awarded the Grand Prix last night at IPA’s 2005 Scottish Effectiveness Awards, at Prestonfield House.

The Awards, hosted by Peter Mead, chairman of Omnicom Europe and vice-chairman of Omnicom Group, honoured 18 winning papers.

The nine-strong judging panel, chaired by James Best, Group chairman at DDB London and president of the European Association of Communications Agencies, awarded two gold awards, six silver and ten bronze awards. In addition eight special prizes were given on the night.

The Grand Prix was awarded to the Children’s Hearing’s campaign, for the Scottish Executive, by Barkers for the “outstanding” small budget campaign, which demonstrated a response growth rate of 374 per cent and “revolutionised recruitment to the Children’s Hearing System.”

The Bridge was the other agency to receive a gold for its SNBTS Blood Donation campaign.

The silver awards were given to The Union (for Baxters and Scottish Enterprise’s Broadband for Scotland), 1576 (for National Trust for Scotland and McLelland’s Seriously Strong Cheddar), The Bridge (West of Scotland Cancer Awareness Project) and Frame© (for University of Dundee).

Bronze awards were made to Citigate Smarts, SpiritMedia, The Leith Agency (3), Feather Brooksbank, Family, The Union (2) and The Bridge.

Of the winning campaigns 50 per cent used three or more media, demonstrating that integrated campaigns are proving their effectiveness. Of media used, television was the most popular medium with 72 per cent of winning entries using that medium. 50 per cent of the winning papers used print, and 50 per cent used radio.

The awards were sponsored by The Scotsman Publications and SMG Television, with The Drum, GRP, Posterscope, Summerhall Press and WARC as co-sponsors.

For a full run down of the results see www.thedrum.com.

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