Toyo win puts Bray Leino on the road to success
Fast-growing tyre company, Toyo Tyre UK has appointed the Bristol-office of Bray Leino – formerly BCLO – following a four-way pitch. The agency will use specialist national press, sponsorship and online activity to develop the Japanese-owned brand and raise awareness of its products.
Local promotion-led press advertising will also be used to help support its network of 400 independent dealers. Bray Leino’s Ian Noble, said: \"We think Toyo has a very clear ambition and one which they are prepared to back by embarking on a new strategic approach.\"
Bray Leino, which is headquartered in Barnstable, acquired last month following a management buy-out.