Fluid work for PS2

Birmingham-based creative agency, Fluid has created a TV and cinema advertising campaign to launch PlayStation2 video game Devil May Cry 3. Fluid has produced 10-, 20- and 30-second commercials, which highlight the game’s quality. The latest game in the Devil May Cry series is anticipated to be one of the largest PlayStation2 releases this year, and will be supported by print advertising and POS. Fluid is also responsible for the pack art for the game. Fluid has also created the branding and website for the second year running for one of Europe’s largest arts festivals. Fierce Festival 2005, taking place in Birmingham, has been given urban-stylised branding by Fluid that will appear across all print and web material.