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Network Q release new idents for Millionaire

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By The Drum Team, Editorial

May 16, 2005 | 1 min read

Network Q, the used car brand of Vauxhall, has extended its sponsorship of ITV1’s Who Wants To Be A Millionaire with a new series of idents, created by Cogent Elliott.

The Midlands-based agency’s executions feature toy characters in a Network Q car playing their own version of the TV quiz show. Production was handled by Tangent Television and Hibbert Ralph Animation.

Commenting on the creative, Network Q brand manager, Stuart Sims, remarked: \"We developed some great scripts which bought together the show and Network Q in a comical, interesting way\".

The idents will be the first in a series to run throughout the year.

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