Bray Leino acquires BCLO following MBO
Following a management buy-out from American investors DVC Worldwide, Bray Leino has completed the acquisition of Bristol-based agency BCLO.
BCLO’s expertise in press advertising, direct marketing and PR (as executed for clients such as WRAP, Yamaha and Barratt) was seen as an ideal fit for Devon-based Bray Leino, which has a wealth of TV advertising experience for the likes of Wrigley, Blistex and Ibuleve.
As part of the deal, founder and chief executive of BCLO, Nick Bacon will assume the role of group CEO, while Bray Leino founder, David Morgan will remain group chairman. BCLO will take on the Bray Leino name.
Commenting on the deal, Morgan, said: \"This is an immensely exciting time for Bray Leino and I am delighted that we have agreed a deal with a really smart marketing services business. BCLO has a fantastic track record of growth and with the acquisition of BCLO’s public relations consultancy we add a whole new dimension to our business.\"
Bacon, added: \"Having launched our business 12 years ago, we believe that the time is right to join forces with a substantially larger organisation. With Bray Leino, we combine two fabulous businesses each of which has a driving determination to offer quality marketing consultancy advice to our clients alongside access to a broad range of communications specialisms and we’re looking forward to growing our new business based on these crucial shared values.\"
The combined group, which will operate across both the Barnstable and Bristol offices, has in excess of 250 staff and a turnover of over £40m.