McCann Erickson Central launches A&L TV ads
McCann Erickson Central has launched the latest Alliance and Leicester TV campaign. The work features a series of eight 20- and 40-second commercials promoting the high street bank’s savings, current account, mortgage and loan rates. Each execution introduces the audience to a new character whose stresses and strains are solved by the simplest of equations from Alliance and Leicester. Shot in South Africa in February, the commercials were produced by The Gate Films, and co-directed by Simon Lewis and Chris Gaffey. The creative was produced by McCann Erickson creative team Nick Galanides and Martin Parkes.