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Connectpoint completes hat trick of wins

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By The Drum Team, Editorial

April 27, 2005 | 1 min read

Manchester-based agency, Connectpoint is celebrating after landing a hat trick of new business wins in quick succession. Firstly, the agency has been appointed by European travel company, Keycamp to develop a new brand positioning and associated rollout programme. Online strategy and PR could also figure as part of the activity.

Next up is Co-op Retail, which has tasked Connectpoint with reviewing the firm’s marketing collateral for Christmas 2005. Completing the string of wins is Kronospan, the market-leading manufacturer of high-quality wood panels. Connectpoint will handle the firm’s £500,000 trade marketing account.

Commenting on the wins, managing director, Nick Bradshaw, said: \"This is great news for the agency and allows us to demonstrate our truly integrated strengths by adding real value to the bottom line each of these businesses. We are looking forward to helping them gain even greater visibility among their respective target audiences as well as to delivering a better ROI from their overall marketing spend.\"

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