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Reekie PR cares for Sunrise

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By The Drum Team, Editorial

March 24, 2005 | 1 min read

Glasgow-based Reekie Public Relations has won the PR contract in the UK for West Midlands-based Sunrise Medical, one of the world’s largest manufacturers of homecare and extended care products.

Reekie PR, a subsidiary of the Freshwater Group, will handle Sunrise Medical’s trade and consumer PR, which will include promotional work on the company’s products and highlight the activities of the Sunrise Medical ‘ambassadors’, including Dame Tanni Grey-Thompson, Britain’s best-known Paralympic athlete.

Sunrise Medical is based in Stourbridge and has been trading in the UK since 1983.

The company’s products are designed to help people breathe, sleep and move more easily. The products manufactured are used in institutional and homecare settings and include some of the most popular brands in the homecare industry.

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