Family goes Superfast with Northsea Ferries win

Family has already started work on the Superfast account, and is developing plans to support the ferry company’s sales efforts.

Ian Wright, managing director of Family, who has recently returned from initial meetings in Athens, said that he was delighted to be working with the Superfast team: “Superfast provide an excellent service and is totally unlike traditional cross channel ferries. The ships are more like a cruise ship, however they offer affordable fares for every budget in a range of accommodation.”

Yannis Criticos, director of Superfast said of the appointment: “Superfast will shortly be celebrating the third anniversary of the Rosyth to Europe service and we are looking to step up our promotional activity. We have had two very successful years but we need fresh ideas and thinking to continuously keep the market aware of the advantages of the direct ferry service versus the long drive to English ports.”

Meanwhile Family has developed a television campaign for Redress, a new personal injury practice, launched through Thompsons Scotland. Set to thought-provoking music, the commercial consists of a series of everyday, yet beautiful images of scenes where accidents have occurred.

Thompsons Scotland is the largest specialist claimant personal injury practice in Scotland. Following research, the firm recognised that many people who have had an accident, which has not been their fault, simply want an acknowledgement that the accident has occurred. And whilst there are still people who are seeking solely financial compensation, most see the money as simply a symbol of a wrong having been put right, the balance being redressed.