Jaguar appoints Harrison Cowley to PR brief
Harrison Cowley has been chosen by luxury saloon and sports car manufacturer Jaguar to support its 2005 dealer PR drive.
Working closely with Jaguar’s communications, public affairs and marketing departments, Harrison Cowley will be tasked with raising awareness of Jaguar’s network of 103 UK dealerships in their respective regional and local markets.
Malcolm Brown, director of Harrison Cowley Scotland, said: “Jaguar is a fantastic win for us on a number of levels. Not only does it highlight the advantages of our regional network offer, but it also strengthens our growing portfolio of automotive accounts.”
Jaguar UK marketing and administration manager, David Lewis, added: “The dealer PR service enables Jaguar to get closer to the local community by taking national PR messages, adding local relevance and sharing exciting news as a partnership with Jaguar dealers.”