10 March 2005 - 2:08pm | posted by | 0 comments

Irn-Bru and Leith unveil first ever Diet TV campaign

Barr Soft Drinks has re-launched Diet Irn-Bru, and to celebrate the drink’s 25th birthday the company is planning an investment of £2.5m in a marketing campaign, including a new TV commercial by The Leith Agency, the first ever to support the brand.
The ad is in keeping with the company’s maverick edge and tongue in cheek humour and will be on screens from Monday 14 March.
The ad, shot on location in South Africa by up-and-coming Hollywood movie director Steve Burrows, features the “Oh Yeah” theme to Ferris Buller’s Day Off by Yello.
The new UK-wide marketing initiative includes a television, radio, print, outdoor and on-line drive, which will be supported by trade and consumer PR activity.
A high profile promotional campaign will also be revealed later this month and Barr will continue its radio sponsorship on Beat 106.
Creatives on the project were Chris Watson and Rufus Wedderburn with support from media buying agency PHD.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...