10 March 2005 - 2:08pm | posted by | 0 comments

Irn-Bru and Leith unveil first ever Diet TV campaign

Barr Soft Drinks has re-launched Diet Irn-Bru, and to celebrate the drink’s 25th birthday the company is planning an investment of £2.5m in a marketing campaign, including a new TV commercial by The Leith Agency, the first ever to support the brand.
The ad is in keeping with the company’s maverick edge and tongue in cheek humour and will be on screens from Monday 14 March.
The ad, shot on location in South Africa by up-and-coming Hollywood movie director Steve Burrows, features the “Oh Yeah” theme to Ferris Buller’s Day Off by Yello.
The new UK-wide marketing initiative includes a television, radio, print, outdoor and on-line drive, which will be supported by trade and consumer PR activity.
A high profile promotional campaign will also be revealed later this month and Barr will continue its radio sponsorship on Beat 106.
Creatives on the project were Chris Watson and Rufus Wedderburn with support from media buying agency PHD.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...