10 March 2005 - 2:08pm | posted by | 0 comments

Irn-Bru and Leith unveil first ever Diet TV campaign

Barr Soft Drinks has re-launched Diet Irn-Bru, and to celebrate the drink’s 25th birthday the company is planning an investment of £2.5m in a marketing campaign, including a new TV commercial by The Leith Agency, the first ever to support the brand.
The ad is in keeping with the company’s maverick edge and tongue in cheek humour and will be on screens from Monday 14 March.
The ad, shot on location in South Africa by up-and-coming Hollywood movie director Steve Burrows, features the “Oh Yeah” theme to Ferris Buller’s Day Off by Yello.
The new UK-wide marketing initiative includes a television, radio, print, outdoor and on-line drive, which will be supported by trade and consumer PR activity.
A high profile promotional campaign will also be revealed later this month and Barr will continue its radio sponsorship on Beat 106.
Creatives on the project were Chris Watson and Rufus Wedderburn with support from media buying agency PHD.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...