10 March 2005 - 2:08pm | posted by | 0 comments

Irn-Bru and Leith unveil first ever Diet TV campaign

Barr Soft Drinks has re-launched Diet Irn-Bru, and to celebrate the drink’s 25th birthday the company is planning an investment of £2.5m in a marketing campaign, including a new TV commercial by The Leith Agency, the first ever to support the brand.
The ad is in keeping with the company’s maverick edge and tongue in cheek humour and will be on screens from Monday 14 March.
The ad, shot on location in South Africa by up-and-coming Hollywood movie director Steve Burrows, features the “Oh Yeah” theme to Ferris Buller’s Day Off by Yello.
The new UK-wide marketing initiative includes a television, radio, print, outdoor and on-line drive, which will be supported by trade and consumer PR activity.
A high profile promotional campaign will also be revealed later this month and Barr will continue its radio sponsorship on Beat 106.
Creatives on the project were Chris Watson and Rufus Wedderburn with support from media buying agency PHD.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...