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Navigator retains HBOS

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By The Drum Team, Editorial

February 28, 2005 | 1 min read

Navigator Responsive Advertising has been re-appointed by the Halifax Bank of Scotland Group to continue handling direct marketing for the company’s retail banking and Intelligent Finance divisions.

The agency has worked with Bank of Scotland for 11 years, and with HBOS for the last three.

Steve Griffiths, head of Bank of Scotland and Halifax marketing at HBOS, said: “This re-appointment is an affirmation of Navigator’s ability to understand our needs. I’m confident that Navigator will continue to deliver successful campaigns with solid results.”

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