Voluptuous win for Dig for Fire
Bravissimo, the lingerie brand for ‘big-boobed’ women, is launching a DM campaign this month as it aims to strengthen its grasp on the market. The firm has turned to Dig For Fire to handle the campaign, after a three-way pitch.
The initial phase of the campaign will target customer acquisition using off-the-page press advertising, inserts, door drop and direct mail. The activity is likely to incorporate Bravissimo’s tenth birthday, which will be celebrated later this year.
Elly Rawstron, head of marketing at Bravissimo, said: “Strong direct marketing and customer service have contributed to our success. We want to grow our brand, and we recognise that this involves taking our marketing to another level.”