PWLC to devise Grampian launches

Grampian Country Food Group has appointed Leeds-based PWLC, to handle the launch of three new brands that are due to be launched later this year by the snack manufacturer. The media for the launch will be handled by Mediavest.

Grampian Country Food Group’s marketing controller, Nigel Glendinning, said of the appointment: “Following an internal review, where we looked at a number of agencies, we decided to appoint PWLC to handle the advertising for this launch. They impressed us with their creative and strategic approach and their understanding of the snacking product arena, and we look forward to working with them in 2005.”