Aston Martin to launch used car push with RBH
Luxury sports car manufacturer Aston Martin has confirmed plans to launch a brand new used-vehicle advertising programme, in the specialist marketing press. The launch, which is expected to be worth something near the top end of the six-figure bracket, has been handed to Meriden-based agency Rees Bradley Hepburn, following a three-way pitch.
The firm is looking for RBH to create advertising for the official Aston Martin retail network, which will be different to that which is used for independent retailers not part of the approved programme. It is hoped the new programme will give Aston Martin a consistent identity across its franchised retailers and will maintain the firm’s brand values.
Commenting on the project, Tim Rees, chairman of RBH, remarked: “RBH has been successfully working with Ford Motor Company’s Premier Automotive Group brands for some time now, and we’re delighted to be working with such a desirable name as Aston Martin.”
The campaign will appear in Top Marques magazine, with the look being rolled out into other areas of Aston Martin’s approved marketing activity, including a refresh of the used car website.