Fanatic target racsim

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By The Drum Team, Editorial

January 31, 2005 | 1 min read

Blackburn Rovers is looking to combat potential racism at Ewood Park with the launch of a campaign created by Fanatic. The poster and ambient executions pin-point the fact that jokes about foreigners at the club are misconceived and won’t be tolerated by staff and fellow football fans. Cementing the team’s reputation in the sports marketplace Fanatic has released a new merchandising strategy for Tottenham Hotspurs and a campaign to drive ticket sales for Leeds Rhinos.

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