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Choices chooses Blueprint for PR

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By The Drum Team, Editorial

January 5, 2005 | 1 min read

Home Entertainment Corp Plc has appointed Leeds-based Blueprint PR to handle national consumer PR for its Choices Video brand. Choices Video – the fast growing home entertainment chain – is looking to raise the profile of its 220 UK stores, new scheduled store openings and its various special offers.

Blueprint PR, which is part of the JDA Group, was chosen after impressing Choices with its successful DVD anti-piracy campaign for the Industry Trust for IP Awareness, an organisation of which Choices is a member.

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