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New Watersports ads created by Campaign HQ

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By The Drum Team, Editorial

December 2, 2004 | 1 min read

Campaign HQ has launched its first campaign for the Scottish Waterski Centre. The posters will appear in sports and health clubs with the aim of attracting the “I’ll give that a try” crowd who see themselves as sporty and up for anything. Guy Harrower, creative director, said: “The ads position water-skiing and wakeboarding as a slightly dangerous, fun, adrenaline rush. Not the usual getting dragged round the bay in Zante by a Speedo-wearing, badly taught instructor called Spiros. This is reflected in the very MTV-style art direction.” The campaign is running across Scotland now.

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