Unsuitable work for Cadbury World
Unsuitable, the Birmingham-based creative agency, has been appointed by Cadbury World to work on a special 2005 project. The confectionery giant selected Unsuitable following a three-way pitch process.
While details on the project have not been announced, creative executions are expected to be unveiled early in the New Year. Commenting on the appointment, Cadbury’s Nicola Baroth said: \"Unsuitable’s innovative thinking and approach to our brief impressed us. We look forward to working with them now and in the future.\"
Meanwhile, Unsuitable is also understood to have been appointed by two separate London-based clients following competitive pitches. Details on both are expected to emerge later this month.
The wins cap an impressive first year for the agency, which was founded by ex-Wallis Tomlinson creatives Steve Price, Jon Harrison and Richard Elwell.
Commenting on the recent wins, Harrison, said: \"2004 has been an unbelievable year for Unsuitable. It’s been pretty much full-on for over twelve months and, hopefully, it won’t slow down for some time yet.
\"New business and extra work from existing clients, all on top of numerous awards, have really helped us get a firm foothold in the regional scene in our first year.\"
The agency has also produced a festive campaign with a serious message for Sandwell MBC. The poster, which will be seen in six-sheet sites throughout the Sandwell area, warns of the threat of break-ins over the Christmas period.