The Drum Awards for Marketing - Extended Deadline

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Sony\'s LOVE for Playstation 2 POS

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By The Drum Team, Editorial

November 30, 2004 | 1 min read

Festive fun, anyone? Sony Computer Entertainment Europe has turned to Manchester’s LOVE for it’s new Playstation 2 Christmas point-of-sale material. The creative approach showcases six key PlayStation 2 titles and gives traditional Christmas card scenes an unconventional twist by including characters from games such as Killzone, The Getaway: Black Monday and Jak 3. Commenting on the work, Rosemary Buahin, trade marketing manager at SCEE, said: \"LOVE’s Christmas concepts perfectly express the core elements of the PlayStation brand while highlighting the varied experiences of fun within our software range.\"

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