JJ unveil £3 million Centrica account and Government Agency win
Centrica, the company behind a number of leading essential service providers, has concluded a pitch of its seven-figure marketing account for the British Gas brand. The firm has confirmed that Oxford-based agency JJ has landed the business, following a competitive tender.
The budget will be spent promoting a range of utilities such as gas, electricity and telecoms products and services.
Centrica, which also has Dyno and One.tel under its umbrella, was founded in 1997 following the demerger of British Gas and, although it is a non-consumer brand, it has remained proactive in communicating the key benefits and services of its consumer brands.
The first campaign JJ will undertake will involve a wide range of communications collateral including advertising, direct marketing, events and internal communications. The first creative work from the campaign is expected to start in the new year.
The win is one of two major scoops JJ has made in the last few weeks. As Adline went to press, JJ had also been appointed to the national roster for the Learning and Skills Council. After an initial tender, the agency was invited back to pitch for the business. The original long list the LSC was working from was then whittled down to a shortlist of agencies that were appointed to the roster.
JJ will now compete against other rostered agencies for a series of projects that come up throughout 2005.
James Goddard, chairman of JJ, said: \"It’s been quite a year. We have won some fantastic accounts and I’m really excited about our future, especially with some major public sector companies on board. Clients really seem to appreciate having all marketing services from advertising to events and PR under one roof.\"
Consolidating the agency’s emphatic success in recent weeks, JJ has also won the account for Ramada Jarvis, where it will be responsible for creating key marketing campaigns targeted at trade contacts. The agency will also be working on a regional PR campaign for Emap.