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CBJWT in £1m Hammonds win

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By The Drum Team, Editorial

November 30, 2004 | 1 min read

Hammonds, the fitted bedroom and furniture manufacturer, has appointed CheethamBellJWT to its £1m advertising account following a competitive pitch.

The account was formerly with Midlands-based Cogent, who were not involved in the re-pitch, which was conducted through pitch-consultant AAR.

CheethamBellJWT will now develop a new brand positioning for Hammonds, which will be supported by a direct-response campaign consisting of both advertising and direct mail.

Claire Parker, marketing manager at Hammonds, said: \"In order to support our projected market share and profit growth, the marketing plans will see a greater emphasis upon the female consumer; and along with increasingly effective PR driven communication we aim to also build further brand awareness of Hammonds.\"

\"We aim to create a powerful new message to make Hammonds stand out among its competitors,\" added Abi Swainbank, account director at CheethamBell.

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