Newhaven posters put ‘t’ at the heart of live music

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By The Drum Team, Editorial

October 21, 2004 | 1 min read

Newhaven has created an outdoor advertising campaign to position Tennent’s “at the heart of live music”.

The campaign for Tennent’s in Northern Ireland follows on from the recent 90-second “Big Gig” cinema ad for Tennent’s music, starring Franz Ferdinand.

In each poster, the name “Tennent’s” appears as an iconic logo on famous musical instruments.

Tennent’s brand manager Michelle Gran said: “As well as exuding credibility, these posters underline our ongoing commitment to live music, demonstrated through exciting new music events like Tennent’s ViTal.”

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