MBS launch with Pravda’s help
The new Manchester Business School, part of the merger of UMIST and the Victoria University of Manchester, will open its doors on 1 October, with the help of local agency Pravda.
Pravda is currently in the process of working on the institution’s launch campaign, set to air towards the end of this month, after collecting the account following a five-way creative pitch.
Tim Trapp, the agency’s head of order, said of the win: “It’s a great honour for us to be working with such an important institution. Manchester Business School is one of the top business schools in the world and deserves to stand out from the pack.” The news coincides with Pravda’s move to new premises.