Only U has developed a new advertising campaign for home build company BuildStore, which is about to be tested in the self-build magazines – Homebuilding & Renovating, Build It and Self Build & Design – to generate new leads. The new design style is also currently being developed into printed literature.
Only U is also currently working on a marketing plan to increase footfall to the Scottish Self Build and Renovation Visitor Centre in Livingston, the only one of its kind in the UK. This centre has more than 20 permanent three-dimensional exhibits on show and once a month has an Open Weekend with seminars to help self-builders and renovators get started, or find out more once their project has begun
Michelle Sim, head of marketing, BuildStore, commented: “We’re really pleased with the new work Only U has developed. We briefed them to come up with an approach that we could then carry through into our printed marketing literature.