The Corn Exchange: Navyblue's new home
Navyblue has completed a coup with the signing Jim Faulds to the agency.
Faulds, founder and former chairman of Faulds advertising, will now take on the role of group chairman, a newly created role at Navyblue, following extensive talks.
Speaking of the appointment, Navyblue’s joint managing director, Douglas Alexander, said: “This move acknowledges the success that we have had in new business, as well as our continued growth.
“But it also signals our intent to monopolise this success and carry on moving forward.
“The discussions have been extensive and the appointment has been a long time coming. But now we have identified Jim as the right man to help us achieve our goals. I think we have the right mix of personalities, and Jim Faulds, in Scotland at least, has a massive profile. We want to be associated with him and he wants to be associated with Navyblue.”
The appointment comes shortly after Alan Ainsley, formerly of Elmwood, joined as design director in June and the announcement that Navyblue will be producing all the pitch literature for the London Olympic bid.
Faulds holds a similar role at a number of marketing services and creative agencies, including Newhaven and Newell and Budge.
However, Alexander said that Faulds’ appointment does not mean that any strategic alliances between the agencies will be formed.
Jim Faulds is also heading up a high-profile bid for the recently advertised Edinburgh FM licence. Under the guise of 4Life FM he will bid with Celador, the force behind television smash “Who Wants To Be A Millionaire?”, along with Scottish Rugby’s chief executive and former marketing director Phil Anderton.
Meanwhile, Navyblue’s plans to move into the Corn Exchange building in Leith are running “to schedule”, with January expected to be the date of the move.