SNBTS launch new campaign through Bridge

The Scottish National Blood Transfusion Service launched its new television campaign earlier this month. The new campaign, created by The Bridge, is aimed at members of the public who have never given blood before. Recent research revealed to the SNBTS that giving blood is regularly thought of as something that other people do, and so the new campaign runs with the theme of “it’s not someone else ... it’s you that we’re waiting for.”