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BCW staff star in new ad campaign by Third Eye design

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By The Drum Team, Editorial

August 13, 2004 | 1 min read

Third Eye Design has completed the production of a press campaign for client BCW Group that features a number of BCW Group’s staff and the strapline “We’re here for you.”

Questionnaires were sent to employees of the credit management firm to find suitable characters for each advert. Six employees were chosen and their stories were further developed for use in adverts. The first set of press ads are due to be placed in trade press publications in late August.

Meanwhile, former Michael Nash Associates designer Claudia Chase has been appointed by Third Eye on the back of a host of recent new business. Chase, who joins the agency after a year out, has worked across a number of high-profile brands including Harvey Nichols and Boots’ brand Botanics.

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