Heinz sees Swamp as best way to launch Beanz
Food giant Heinz has once again looked to Leeds-based new media agency Swamp for a high-profile burst of activity, this time for the re-launch of its famous baked beans as Heinz Beanz.
The team have produced a website at www.heinzbeanz.com, sporting the new TV ads, the first for ten years, and including all the memorable campaigns from yesteryear. It also follows the story of the baked bean through the production process before it emerges as \"The Superbean\" – a food high in fibre, complex carbohydrates and other essential nutrients.
In conjunction with the site, Swamp has already launched online campaigns targeting users of tesco.com, handbag.com and hellomagazine.com. A second burst of activity, hitting monitors in October, will focus on the health benefits of the bean.