Hamster fights back

Never work with animals, they say – so what does BJL go and do? The Manchester agency worked with a lazy dog and an ill-tempered hamster for a new commercial for Newcastle College.
The ad, which will appear on regional TV and cinema screens, features a series of animals and objects struggling to get where they want to go – hence the strapline, \"If you want to get somewhere, get to Newcastle College.\"
During filming, the dog decided rolling on the floor was more fun than running in circles, and the hamster, which refused to run on his wheel, bit the producer.