Short-sighted football referees pick up top award for Specsavers
For years football fans have shouted at football referees to get their glasses on, so the ironic sponsorship deal signed between optical retailer Specsavers and the Scottish Referees Association came as some light relief on the terraces. However, Specsavers is now celebrating its innovative sponsorship deal after collecting a prestigious Media Lion at the Cannes Lions Festival.
Specsavers was shorlisted alongside giants McDonalds in Germany and Unilever in the USA. The sponsorship deal included branding on referee’s clothing, perimeter boards, eye tests for referees and a training academy for 300 new refs each year.
Marketing boss at Specsavers Andrew Molle said: “The Cannes Lions celebrate the creme de la creme of creativity in all major media and it’s worthy testament to the hard work of our marketing and PR departments and our sponsorship agency MEC: Sponsorship.”