Yorkshire set to boost tourism with Front

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By The Drum Team, Editorial

July 1, 2004 | 1 min read

Front, the Sheffield-based advertising and design agency, has been appointed by the Yorkshire Tourist Board to create its outdoor campaign for 2004/05, following a competitive pitch.

The agency will be responsible for producing a through-the-line campaign to promote outdoor activities across Britain’s biggest county, Yorkshire.

Joe Chetcuti, managing director of Front, said of the appointment: \"This is a great opportunity to work with one of the UK’s most prestigious brands. We are delighted to be working with Yorkshire Tourist Board.\"

Front’s clients currently include Vodafone and Bombardier Aerospace.

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