The Drum Awards for Marketing - Extended Deadline

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Reviewing clients to be targeted by new agency book

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By The Drum Team, Editorial

July 1, 2004 | 2 min read

Finding clients and keeping them can be a tough process in an unpredictable market. However, Adline is putting together a concise review that will recommend agencies and target clients that are on the brink of reviewing.

Adline recently conducted a client study that found the perception of agencies outside of London can be hit or miss, with many Northern clients using London agencies as there is a lack of independent information available on the services that are offered by agencies outside of the capital. Now, Adline is on hand to help.

Over the next few months Adline will question over 1,500 clients based outside of London about the agency they use, with the information being used to compile the definitive list of the best agencies in creative centres including Birmingham, Manchester and Leeds. The publication will then be mailed to client companies who are planning to review their agency in the next 18 months.

If you would like to have the opportunity to be included within the review, then there is still a chance to take part. Please contact Diane Canning on 0141-352 4670 or at diane.canning@carnyx.com before the 12 July.

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