Arla Foods to review its below the line activity
Arla Foods, one of the UK’s leading dairy companies, is to review its below the line activity as a result of a global supplier initiative.
Arla’s media and communication manager, Brian Beattie, said the review would be conducted over the next four months.
Arla has a good relationship with incumbent, BD Network who currently oversees the Lurpak, Cravendale and Anchor brands. However, Arla is now about to undertake a complete below the line agency review of all its portfolio brand activity and is looking at short-listing three agencies, in addition to BD Network.
A statement released by the company stated no speculative offer will be considered.