TBWA picks up Jura special build
Whyte and Mackay has hired TBWA\EDINBURGH to create a special-build poster at Edinburgh Airport for its Isle of Jura Malt Whisky brand.
The appointment follows a three-way pitch and the resulting poster will run for a year from the beginning of the month.
Justin Penman, international marketing manager for Isle of Jura at Whyte & Mackay, said: “When we saw the concept for the poster we have bought, everyone just knew it was right.”
Gary O’Donnell, managing partner at TBWA\EDINBURGH, added: “We are delighted to have won this project in the face of stiff competition. Whyte and Mackay is exactly the type of company we want as a client – it has some great brands and puts a high value on creativity.”