Insider magazine gets facelift
Following its twentieth anniversary in April this year, Business Insider has announced plans to redesign the magazine to include more guest columnists and content within the magazine.
According to editor-in-chief John Penman, the magazine has undergone a radical redesign by in-house designer Rhonda Jamieson and former Business a.m. chief design editor Mike Gill. The new-look magazine will contain new writers, including business writer Ian Ritchie, former spin-doctor and political writer Peter McMann and more from editor Alisdair Northrup.
Commenting on the redesign, Penman said that the changes are intended to encourage new readers to the publication: “We wanted to introduce new elements to our readers and give the magazine a sharper edge.
“While we remain a subscription-based magazine, I will also try to up the presence of the magazine by getting it on to more news stands and increasing its profile with both existing and potential readers.”