Teamwork helps Brahm in food sector
Brahm has announced the acquisition of the foodservice marketing specialist agency, Teamwork Marketing, as the Leeds firm aims to strengthen its credentials in the food sector. The purchase, which is for an undisclosed sum, will result in a client list that includes Kellogg\'s, Silver Spoon, Del Monte, Nestle, Supercook, Young\'s Seafood and McCain Foods and combined turnover that exceeds £20 million.
It is believed the majority of Teamwork\'s 30 staff will move from the agency\'s York base to Brahm\'s office in Leeds in the next few weeks and will be known as Teamwork @ Brahm. Commenting on the venture, John Morgan, joint managing director at Brahm, said: \"We\'ve enjoyed excellent organic growth over the past three years, and developed a number of award-winning specialisms, but this deal strengthens significantly our credibility and presence in a booming sector.
\"Foodservice is a specialised area and is under-recognised by many marketers, but Teamwork\'s success shows how much can be achieved for brand owners when the right strategy is employed.\"
In other news, Brahm has produced a range of communications collateral for client, Johnstone\'s Leyland Decorating Centres. The work ties in with the firm\'s Euro 2004 campaign, \'Back of the Net\', which will run on talkSPORT throughout the tournament.