Vodafone and bombardier open up a new front

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By The Drum Team, Editorial

April 27, 2004 | 1 min read

Joe Chetcuti and Chris David, formerly of Banc, have set up their own creative agency in Sheffield, named Front Ideas.

The new company, which opened its doors last month, has already secured two sizeable clients in the shape of Vodafone and Bombardier Aerospace.

Front was appointed to the Vodafone roster after submitting a credentials presentation to the marketing team, while Bombardier tasked the agency with creating a customer acquisition campaign following a competitive pitch.

David commented: \"This is an opportunity to work with clients who put creativity at the top of their list and value the competitive advantage they get from it.\"

Chetcuti added: \"This is a great boost. We have, in a very short time, proved that our commitment to understanding client needs to deliver real business benefits is working.\"

While working at previous agencies the Front directors have built a portfolio which includes projects for clients such as Marks & Spencer, NatWest and Homebase.

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