Venture UK uses TV to boost brand with Sass
Knutsford-based agency, Sass, is gearing up to launch a new £1.5 million campaign for photography client, Venture UK.
The drive seeks to reposition the national franchise operation’s portraits as a stylish home accessory, building on previous campaigns that helped to define the sector and create consumer reconsideration.
The programme will include TV and magazine advertising, direct response, online, in-store programmes and PR to promote the brand.
Commenting on the campaign, planning director, Ian Waddington, said: \"Our job last year was to tell the world that Venture is different – effectively explaining everything that it wasn’t.
\"Since then the brand has gained national recognition, and we’re working hard to move the brand to the next level.\"
Sass has brought in strategic partner Mediavision to plan and buy the media for the campaign, and Code Computerlove have been tasked with developing the website.