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Black & Lizars re-appoint Clayton Graham

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By The Drum Team, Editorial

March 30, 2004 | 1 min read

Clayton Graham Communications has created nine new television commercials for long-term client Black & Lizars. The launch of the new look commercials follows Clayton Graham’s recent re-appointment by the optical chain after an extensive and competitive review with four other UK agencies.

The re-appointment sees Black & Lizars extend its five-year relationship with Clayton Graham. Peter Clayton, the agency’s managing director, said: “Developing long term relationships with our clients is our priority. Having worked with Black & Lizars for over five years helps us understand their business and enables us to develop communication strategies that really work for them. This is a significant benefit, which will help Black & Lizars increase their position in the Scottish market place.”

The new work is an evolution of the hugely successful TV campaign that Clayton Graham created to launch the newly merged opticians in 1999.

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