Peroni and Fopp invest in Feathers
Peroni, the international drinks company, has shifted its £1.5m media planning and buying account out of London-based MGOMD and into Feather Brooksbank.
The agency’s first task will be to carry out a national consumer and trade campaign for Peroni’s flagship brand, Nastro Azzurro.
“Nastro Azzurro is a fantastic, cool brand with huge scope for creativity.” Said Gary Wise, account manager at FB. “This is also an opportunity for us to utilise the potential of our excellent research department.”
The agency has also picked up the planning and buying account for Fopp, the Scotland-based CD, DVD and book retailer. The company was founded in Glasgow and now has 15 stores nationwide, with a 16th store due to open in Manchester in April.
Fopp head of marketing Mino Russo said: “I wanted a local presence combined with a national resource, and Feathers fitted the bill. That was one reason for choosing them, but also having had an existing relationship with them from previous jobs will help when we do business in the future. I’m really looking forward to working with these guys.”