Jeans campaign walks into Manchester agency
Manchester-based agency, The Lab, has been appointed by Levi\'s to work on a campaign for the firm\'s new 501 Jean with Anti-Fit brand. Levi\'s was keen to run the campaign regionally, and appointed The Lab to produce and plan a guerrilla marketing-style campaign.
Promoting the \'Anti-Fit\' message, the work will hit cities across the UK, including London, Birmingham, Manchester, Newcastle, Glasgow and Dublin. The project complements the above-the-line work that is already being run in the press and on TV.
Commenting on the marketing activity, Scott Morrison, Levi\'s head of marketing for UK & Ireland, said: \"Our Latest campaign has already generated excitement about our \'Anti-Fit\' 501s. This is a truly through-the-line idea and we\'re taking it from TV right the way to where our audience talk about our products - the streets. We worked with The Lab to plan and execute this as they impressed us with their regional knowledge and execution of their previous campaigns.\"
Adam Clyne, managing director at the agency, said: \"Everyone at The Lab is really excited to be working on this brief. Levi\'s is a truly global brand and it is a credit to both the team here and also the city, that Levi\'s asked a Manchester agency to assist with their campaign.\"