Bray Leino chews over news of £2.4m Wrigley win
The Wrigley Company has consolidated its relationship with Bray Leino by commissioning the agency to handle the advertising for its £2.4 million campaign to support its latest product innovation.
The Hubba Bubba Mix & Match bubblegum is due to hit shops in April, as the firm tries to strengthen its children’s portfolio.
A spokesperson for Wrigley’s confirmed to Adline, “Bray Leino is to provide advertising support to Hubba Bubba Mix & Match.”
It consolidates the Devonshire agency’s relationship with the client, it having worked on campaigns for Wrigley brands such as Extra and Hubba Bubba.
Neither party could confirm whether the account would involve TV advertising but it will incorporate a comprehensive marketing mix across national media.
Hubba Bubba bubblegum launched last year and Wrigley’s aims to build on this with its latest offering. Ian Bray, marketing director at the Wrigley Company, commented: “The introduction of Hubba Bubba Mix & Match demonstrates Wrigley’s focus on creating innovative products and its commitment to boosting its core chewing gum business.”