VisitLondon brings DM business North
The Leith Agency has been appointed by VisitLondon to launch a new integrated campaign aimed at raising the profile of the capital as a business and conference venue.
The campaign has been developed around the proposition “London – the city where the world meets” and will feature direct mail, response-driven press and online activity, all promoting the wide range of venues that London has to offer businesses throughout the UK for staging meetings, events and conferences of any shape or size.
The creative borrows typography and images from famous London landmarks that are available for a range of corporate activities. These are used to communicate the point that, whatever a business is looking for, London can deliver.
Mady Keup, head of business and conventions at VisitLondon, said: “We are really impressed with the quality of Leith’s work. They are creative, professional and innovative and we are really excited about working with them.”